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Web Survey Bibliography

Title The top 10 FAQs about on-line research
Year 1998
Access date 12.07.2004
Abstract

The author answers 10 frequent questions from people considering using the Internet for conducting marketing research. Some questions address recruitment issues, such as how to find potential participants, incentive options, and differences between e-mail and spam recruitment. Other questions focus on the survey design and delivery issues, such as types of online surveys available, equipment needed, cookies, security issues and timelines.

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Year of publication1998
Bibliographic typeJournal article
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Web survey bibliography - 1998 (32)